From Jazan's terraces to your cup

Saudicoffee,world-classmood

We hand-roast Jazan Khawlani beans in small weekly batches. Farm to roastery to your cup, no fuss.

Pouring coffee from the dallah into the cup

The whole story

The Bean Journey

From Jazan's terraces to your cup. Four stops, one bean. Scroll to follow it.

Bean journey
01

The Farm

On Jazan's terraces, we hand-pick each cherry ripe and red.

02

Drying

We dry them on raised beds under the Jazan sun, turning them daily.

03

Roasting

Small batches. We listen for the crack and stop at peak flavor.

04

The Cup

From dallah to cup, fresh and in full character.

More than coffee

From the land, by hand

We work with farmers we know by name in the Jazan mountains. We pick, dry, and roast. Every step by human hands, not just machines. This coffee has people behind it.

A farmer's hands holding red coffee cherries on Jazan's terraces
Hands in the field
Green coffee-planted terraces of Jazan
Jazan terraces
The roasting drum and warm coffee beans
The roast

Who we are

“We started with a little home roaster and too much love for coffee. Today we supply the best cafés, and nothing has changed: same hands, same mood.”

Abu Yaser · Founder, Samra Roastery

7
years roasting
40
partner farms
12
cafés supplied
Abu Yaser, founder of Samra Roastery, in the roastery

Fresh from the roastery

Pick your bean

Small batches, roasted after you order. Every bag arrives stamped with its roast date, so it reaches you at its best.

Khawlani Reserve

Jazan terraces

Roast
BerryCaramelHoney
89SAR

Faifa Peaks

Faifa mountains

Roast
ChocolateHazelnut
79SAR

Morning Cloud

Light roast

Roast
FloralsCitrus
84SAR

Samra Dark

Dark roast

Roast
CocoaDates
75SAR

In your hands

How to brew V60

01Grind

Medium grind, 22g beans to 360ml water at 93°. Weigh it, don't guess.

02Pour

Bloom with 50ml, wait 30 seconds, then pour in slow circular pulses.

03Enjoy

Total time 2:30 to 3:00. Swirl, pour, and drink it happy.

Find our coffee at cafés you love

  • Bun Corner
  • Sidewalk Café
  • Bean & Tale
  • Najd Roast
  • Bareeq
  • Dhaw

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